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Digital Marketing Strategies aren’t Just for
Higher Education Institutions Anymore.
Students are more digital savvy than ever before. They've
grown up in a digital age. They’ve been subject to digital
marketing their entire lives.
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Every major retailer spends thousands of dollars to reach
them with their messages. College and higher education
institutions of all kinds are realizing that in order to keep
students dining in the facility they have to market to them.
As reported by foodnewsfeed website on December 20,
2016, “College and university food service has become
every bit as innovative as in the commercial markets—
perhaps even more so given the need for many
higher-education operators to meet tightening budgets.”
We can learn a lot from higher education foodservice
programs when it comes to marketing strategies to
increase participation.
They’re utilizing everything from digital marketing, university
advertising campaigns, websites, hiring branding agencies
to create marketing strategies, and searching for the best
higher education marketing strategies.
We’ll help you create the kind of digital marketing strategies that gets results.
Students are more digital savvy than ever before. They've grown up in a digital age. They’ve been subject to digital marketing their entire lives.
Every major retailer spends thousands of dollars to reach them with their messages. College and higher education institutions
of all kinds are realizing that in order to keep students dining in the facility they have to market to them.
As reported by foodnewsfeed website on December 20, 2016, “College and university food service has become every bit as innovative
as in the commercial markets—perhaps even more so given the need for many higher-education operators to meet tightening budgets.”
We can learn a lot from higher education foodservice programs when it comes to marketing strategies to increase participation.
They’re utilizing everything from digital marketing, university advertising campaigns, websites, hiring branding agencies
to create marketing strategies, and searching for the best higher education marketing strategies.
We’ll help you create the kind of digital marketing strategies
that gets results.
What Does Higher Education Marketing Strategies
have to do with K-12 breakfast and lunch?
You may be thinking “What does a college foodservice program have to do with serving breakfast and lunch to K-12 markets?”
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More than you would think. Let’s face it, especially at the secondary level it is challenging to appeal to students’ ever-changing diverse pallets
and interests
The average school student hates eating at the school cafeteria, and who can blame them? The menu, branding and overall atmosphere
leave much to be desired.
So a certain percentage of students grab a quick breakfast at home and choose to wait until after school to eat lunch.
In fact, we’ve seen schools where the free and reduced percentage is at 90% and the participation rate is below 20%.
In other words, this is a school that cannot give away free food to a captive audience.
Discover how Ingenious Culinary Concepts can boost your participation through higher education digital marketing strategies.
You may be thinking “What does a college foodservice
program have to do with serving breakfast and lunch to
K-12 markets?”
More than you would think. Let’s face it, especially at the
secondary level it is challenging to appeal to students’
ever-changing diverse pallets and interests
The average school student hates eating at the school
cafeteria, and who can blame them? The menu, branding
and overall atmosphere leave much to be desired.
So a certain percentage of students grab a quick breakfast
at home and choose to wait until after school to eat lunch.
In fact, we’ve seen schools where the free and reduced
percentage is at 90% and the participation rate is below
20%. In other words, this is a school that cannot give away
free food to a captive audience.
Discover how Ingenious Culinary Concepts can boost your
participation through higher education digital marketing
strategies.
Students Base Their Perception of Food
on Retail Establishments
On average, U.S. preschoolers viewed 2.8 fast food ads on TV every day in 2012, children (6-11 years) viewed 3.2 ads per day,
and teens viewed 4.8 ads per day (fastfoodmarketing.org).
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How many times a day are you influencing your students to eat breakfast or lunch in your school cafeteria?
Fast food marketing via mobile devices and social media popular with teens has grown exponentially.
The U.S. fast food industry in the United Sates is a 200 billion dollar industry and is expected to exceed 223 billion in the next three years.
On average, U.S. preschoolers viewed 2.8 fast food ads on TV every day, children (6-11 years) viewed 3.2 ads per day, and teens
viewed 4.8 ads per day.
Isn’t it time you leverage the power of a higher education digital marketing strategy to turn your cafeteria into a hot spot students love?
- Six billion fast food ads appeared on Facebook—19% of all fast food display advertising.
- Smartphone apps offer interactive features such as order functions and special offers.
On average, U.S. preschoolers viewed 2.8 fast food ads on
TV every day in 2012, children (6-11 years) viewed 3.2 ads per
day, and teens viewed 4.8 ads per day (fastfoodmarketing.org).
How many times a day are you influencing your students
to eat breakfast or lunch in your school cafeteria?
Fast food marketing via mobile devices and social media
popular with teens has grown exponentially.
- Six billion fast food ads appeared on Facebook—19%
  of all fast food display advertising.
- Smartphone apps offer interactive features such as
  order functions and special offers.
The U.S. fast food industry in the United Sates is a 200 billion
dollar industry and is expected to exceed 223 billion in the
next three years.
On average, U.S. preschoolers viewed 2.8 fast food ads on
TV every day, children (6-11 years) viewed 3.2 ads per day,
and teens viewed 4.8 ads per day.
Isn’t it time you leverage the power of a higher education
digital marketing strategy to turn your cafeteria into a hot spot
students love?

Choose Your Package

From content creation and artwork, to post creation and an overall digital strategy, we have you covered. Choose the package that’s right for you.

Silver

$800.

3 posts per week - 12 posts per month

3 months minimum contract required.
7 – 15 days’ delivery turnaround time for monthly calendar.
Any additional posts are to be charged @ $50 per post.

Here's everything you receive monthly:

Content creation; artworks + post content writing
Social media strategy
Relevant hashtag and keyword research - industry specific
Business page(s) creation and optimization
Posting and scheduling on Facebook/Twitter and Instagram
Facebook and Twitter page's banner design + Profile pictures for all the networks
Spam / Comments monitoring
Social media brief
Monthly performance report

Silver

$800.00

3 posts per week – 12 posts per month

3 months minimum contract required.
7 – 15 days’ delivery turnaround time for monthly calendar.
Any additional posts are to be charged @ $50 per post.

Here’s everything you receive monthly:

Content creation; artworks + post content writing
Social media strategy
Relevant hashtag and keyword research – industry specific
Business page(s) creation and optimization
Posting and scheduling on Facebook/Twitter and Instagram
Facebook and Twitter page’s banner design + Profile pictures for all the networks
Spam / Comments monitoring
Social media brief
Monthly performance report

Category: Digital Marketing

Popular

Platinum

$1200.

6 - 8 posts per week - 24 - 32 posts per month

3 months minimum contract required.
7 – 15 days’ delivery turnaround time for monthly calendar.
Any additional posts are to be charged @ $50 per post.

Here's everything you receive monthly:

Content creation; artworks + post content writing
Social media strategy
Relevant hashtag and keyword research - industry specific
Business page(s) creation and optimization
Posting and scheduling on Facebook/Twitter and Instagram
Facebook and Twitter page's banner design + Profile pictures for all the networks
Spam / Comments monitoring
Social media brief
Monthly performance report

Platinum

$1,200.00

7 posts per week – 28 – 31 posts per month

3 months minimum contract required.
7 – 15 days’ delivery turnaround time for monthly calendar.
Any additional posts are to be charged @ $50 per post.

Here’s everything you receive monthly:

Content creation; artworks + post content writing
Social media strategy
Relevant hashtag and keyword research – industry specific
Business page(s) creation and optimization
Posting and scheduling on Facebook/Twitter and Instagram
Facebook and Twitter page’s banner design + Profile pictures for all the networks
Spam / Comments monitoring
Social media brief
Monthly performance report

Category: Digital Marketing

Gold

$900.

4 posts per week - 16 posts per month

3 months minimum contract required.
7 – 15 days’ delivery turnaround time for monthly calendar.
Any additional posts are to be charged @ $50 per post.

Here's everything you receive monthly:

Content creation; artworks + post content writing
Social media strategy
Relevant hashtag and keyword research - industry specific
Business page(s) creation and optimization
Posting and scheduling on Facebook/Twitter and Instagram
Facebook and Twitter page's banner design + Profile pictures for all the networks
Spam / Comments monitoring
Social media brief
Monthly performance report

Gold

$900.00

5 posts per week – 20 posts per month

3 months minimum contract required.
7 – 15 days’ delivery turnaround time for monthly calendar.
Any additional posts are to be charged @ $50 per post.

Here’s everything you receive monthly:

Content creation; artworks + post content writing
Social media strategy
Relevant hashtag and keyword research – industry specific
Business page(s) creation and optimization
Posting and scheduling on Facebook/Twitter and Instagram
Facebook and Twitter page’s banner design + Profile pictures for all the networks
Spam / Comments monitoring
Social media brief
Monthly performance report

Category: Digital Marketing

Our Portfolio

Here are some school districts we’ve created and executed higher education marketing strategies to increase participation and overall engagement of the students, parents, and staff.