Words of warning before changing student lunches!

Words of warning before changing student lunches!

Changing what kids eat for lunch doesn’t mean changing kids!

As founder and Chief Innovator for Ingenious Culinary Concepts I’ve seen a lot of waste in our schools – both in terms of food and money. Too often so-called new menu innovations simply get dumped down the drain. Why did they fail? Lack of prior data and evidence … and lack of awareness of what kids want to eat.

This is not a second-guessing business we’re in. We can’t just make assumptions — even if they’re based on commercial or retail results. Kids are kids. They gravitate toward certain types of foods, styles of packaging and portions. When the industry tries to decide what’s best for them – or what they’ll choose to eat – without viable, properly handled research, that’s when the losses occur.

We’re the bridge between the manufacturer and the customer, “the student,” in the K-12 school food service industry. We specialize in strategies that bring students to the table eating delicious, nutritious menu items they really like! We combine focus group research with out-of-the-box promotions to create win-win results all around.

I invite you to give us a call to discuss your challenges and let us provide an “ingenious” solution – that really works!

Here’s to your success!

Kern Halls
“Chief Innovator”

PS: If you haven’t already picked up your free special report, it’s waiting for here!


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