Bringing your customers to the table can be a challenge for any school district. Many schools are trying to embrace new and innovative marketing techniques but are not sure where to start and what techniques will work the best. Marketing doesn’t have to be a chore, it can be fun and easy, if applied in the correct manner.
Most people believe that marketing is just a sales pitch or a “look at what I am doing effort”. Today’s students are not responding to these outdated marketing efforts, they want you to focus on having an open dialogue with them and doing those things that will help you to build relationships.
The majority of your customers will be looking to you for solutions to their challenges. What do you have to offer that will make them want to eat in your cafeteria? You have to give in order to get.
Before school starts in the fall, you might consider providing parents with tips on nutritional yet yummy snacks for their kids. Even the students would be interested in your ideas. Kids want to eat right, but they need your guidance to make better choices. You are probably wondering why this could be beneficial. You want the students to eat/dine with you, right?
Well, you have to build trust before anyone will listen to you or follow your lead. So give a little and you’ll get a lot in return.
